Local SEO has gained traction over the years with small, local businesses utilizing the power of technology for growth. Local search terms like ‘best vegetarian restaurants near me’ have become too frequent. Such queries seek more local information and usually result in swift action by the user. Local SEO, thus, requires a local emphasis and focus so that search engines like Google detect the local context and display your website and services in those results accordingly.

It includes optimizing for on-page, content, and off-page, keeping in mind the store location. Creating and updating your Google My Business account, using local sites and sources for link building, creating an awareness of your business in your area, are some of the key tactics we use to build a credible local SEO for you.

E-Commerce SEO deals with optimization techniques used to attract more traffic and conversions on e-commerce websites. With the advent of numerous shopping websites, SEO tailored for the e-commerce audience has become the new norm. It includes crisp, accurate product descriptions with keyword research, optimizing on-page content on the site, link-building, and getting influencers on board. All these tactics will help to increase your click-through-rate.

Shopping Ads or Product Listing Ads (PLAs) have gained prominence in Google search results for transactional queries. Ranking for PLAs boosts visibility and sales as these ads are shown right at the top of the SERPs. DiBuddy helps you to achieve all these crucial objectives with our qualified team of SEO professionals.

B2B companies function in a highly competitive market scenario. Hence, B2B SEO needs to be dynamic and have a well-structured marketing strategy. Almost 98% of purchases related to B2B companies are digital. That makes it an exciting and challenging field to implement SEO tactics.

At DiBuddy, we look at SEO holistically, keeping in mind your products, target audience, and budget in mind. We have experts that can provide you with sound advice regarding advertising campaigns, different kinds of ad campaigns, and investment that have the potential to give you maximum results.

B2B SEO relies a lot on appropriate keyword targeting and understanding the user’s requirement and search intent. B2B companies may not easily see conversions online due to tough competition. But you can always build your potential customer base, give them incentives to convert, and choose your products over the numerous ones available in the market. Attract more audience, sustain growth, and build your B2B brand with us.

Some of the areas we specialize in are:

• Lots of potential customers and a broad target audience – we help you to manage brand loyalty and increase customer satisfaction
• Target audience is known – we help you to maximize your reach
• Improve leads to sales ratio – we help you create a custom plan as per your needs
• Reduce costs on lead generation – we help you to achieve this along with upholding the quality of content
• Online customer satisfaction is paramount – we help you in designing, personalization, along with expert advice

Amazon SEO is applicable only for Amazon, which is the most popular e-commerce website for buyers around the world. For businesses, ranking higher on Amazon is a great way to sell their products and reach potential customers.

Amazon Search works a lot like Google Search, where the user intent is a major factor in ranking. Product listings on Amazon can be optimized for keywords and content to give your business the best opportunity to rank higher and increase conversions.

Following are some important aspects that our professionals work on while optimizing content for Amazon:

• Setting up a brand or seller account
• Best Seller Rank (BSR)
• Product Listings
• Product Reviews
• Researching competitors
• Account audits
• Amazon PPC Management Services & Sponsored Listings (Product Display Ads, Headline Search Ads, Sponsored products)

Content marketing is an integral part of digital marketing as content is at the very center of the digital universe. Content that is written not to rank on any search engine, but keeping in mind the user’s point of view, is the content that eventually ranks higher on SERPs. Content marketing, thus, includes creating and curating content that reaches the target audience and inspires them to take action.

Keyword research is the most vital part of this strategy that leads to better audience targeting. Collecting all the necessary information related to the audience demographics like age group, locality, gender, occupation, etc. content marketing achieves a detailed and accurate targeting. Contact us at DiBuddy for a complete content marketing strategy based on your business needs.

Be continuously in touch with the pulse of your past and potential customers through email marketing. An attractive subject line, a crisp and concise content body, with an appropriate click-to-action, is our expertise. We will ensure that your customers feel valued and maintain their brand loyalty to you. We have various campaign packages as per your business needs that you can choose. A customized email campaign, appraising the customers about your latest offerings, encouraging them to access your business site, and buy your products and services is our responsibility and aim.

Copywriting is an art! It can be challenging, fun, and rewarding. DiBuddy’s copywriters excel in creating copies that will take your online journey to greater heights. Right from blog posts, online guides, ad copies, sales pitches, we shall be your go-to digital buddy. Copywriting can have many objectives from engagement, traffic, sales, awareness, etc. Hire our professional copywriting services for a first-class, original, and engaging content.

Conversions are the ultimate step in any marketing strategy. It decides the cost and revenue that matters the most at the end of the day for any company’s balance sheet. Traffic and other Key Performance Indicators (KPIs) achieve significance only when it leads to action on your company website, that is, only when it leads to ‘converting’ customers. That is where Conversion Rate Optimization (CRO) comes into the picture.

One of the supreme advantages of CRO is attracting ‘relevant’ traffic and seeing a good return on investment (ROI) in your Pay Per Click or PPC campaigns. That leads to a sound, convincing marketing strategy. We offer budget-friendly, transparent, and highly effective CRO services.

Your company website is like your visiting card; it creates the first crucial impression of your brand on a consumer’s mind, almost 95% of it, based on studies. A user-friendly, content-optimized website with easy navigation can be the biggest asset in your business. Consumers are not just looking to buy products from your website, but they are also looking for product and service information and knowledge. Promising website design includes pages dedicated to blogs, product catalogs, company introduction, contact details, testimonials, FAQs, and many such options. DiBuddy’s Website Design services will be your best bet for a thoroughly optimized, keyword-rich, neat, and attractive website to drive higher conversions and revenues.

Alexa, Siri, these are all too familiar names for people around the world nowadays! Voice search is changing the landscape of search queries, which are now becoming increasingly conversational as people ask questions to these devices like they would ask a friend! Experts predict it to be the next big thing in Search in the coming years. With the world rapidly adapting to technological advancement and the younger generation being keenly involved with mobile devices and voice-assistants, the future only looks to be in favor of voice-based search queries. Research shows that results for voice search queries are usually from the Featured Snippets section and position zero results. Optimizing your website content for voice-search, hence, becomes a priority.

How do we optimize for voice search?

• Deliberate on user intent
• Optimize for long-tail keywords, natural language
• Convert queries to question phrases
• Keep answers and content concise
• Ensure a fast, secure, user-friendly website on all devices
• Build a good website schema to boost SEO
• Continuously update your Google My Business profile and do not skip any information it asks for

Geofencing Advertising is a new kind of location-based marketing strategy that targets users based on their geographical areas like a competitor’s shop, or an event in some location and such similar options. It relies on various technologies like GPS, Wi-Fi, Bluetooth, etc. These people are then sent targeted ads on their mobile devices. Thus, using real-time location data, companies can take advantage of customer proximity or their interests. We offer geofencing marketing services at nominal rates to clients.

Visual advertising works wonders with people! It has always been one of the most rewarding ways to build brand awareness and promotion among consumers. A well-written, well-edited video has the potential to reach millions in today’s viral-video phenomenon. Hire DiBuddy to curate videos for brand awareness, promotional videos on social platforms, custom online videos on your website, and much more. We shall ensure your videos scream quality and take your brand forward.