PAID ADS MANAGEMENT
Paid Ad Managements made easy as pie with our expertise
Change is constant, and that is the same with the customer mindset. The way customers look for different products online and the information they take in keeps changing. It is difficult to predict what course the customer action takes. It is essential to keep yourself abreast of all the new technologies and data analysis algorithms that predict customer or user behavior and online interests.
The paid advertisement management team at Dibuddy has the experience required to create and implement plans for business growth. We know the right strategies and tactics that guarantee to bring the most out of your paid advertisements. Our strategies include capitalizing on the interests shown by customers, knowing their demographics, and understanding their online behavior.
We make sure your business and your products are a part of the everyday lives of your audience. We aim to help you reach them when it matters the most without affecting your ROAS (Return On Ad Spend).
SEARCH ENGINE MARKETING (SEM)
Get started on Google Ads and have a lucrative online presence
Do you want to make your online presence felt across almost 90% of people who use the internet? Then advertising on Google- the search engine with the lion’s share of internet traffic is the answer! Google is the leader in displaying PPC (Pay Per Click) advertisements; these PPC ads also record the highest CTRs (Click Through Rates) than all other advertisement networks combined.
The Google Ads management team at Dibuddy helps you manage your advertisements on Google by initially undertaking intense research to identify the right keyword for earmarking the right audience for maximum conversions. Right keywords go a long way in driving the right set of users to your website. Our job does not end here; we ensure you get the maximum returns off your investment by:
- Intense research for the identification of targeted keywords
- Analysis of SEM campaigns by competing businesses
- Creation of unique and effective Search Engine advertising campaigns and copywriting
- Design and construction of landing page.
- In-depth and all-encompassing performance report.
- Consultation and analysis of pay per click advertisement performance.
- Optimal selection of Meta description for advertisement.
Dibuddy also provides other services related to Google Ads like:
- Design of Banner Ads
- A/B testing
- Advertisements via Gmail
- Local advertising services by Google
Apart from this, we have a specialized team of PPC consultants that brainstorms with the search engine management team to enhance the Quality Score (QS) of the ad landing page on your website. We also ensure that the landing pages are User Experience optimized, Search Engine optimized, and keyword optimized.
Google Display Network (GDN)
Unlock the benefits of the vast Google Display Network
What is Google Display Network? It is the vast network of Google and its various subsidiaries like Gmail, YouTube, etc. Place advertisements on this network and maximize the returns of your online business presence with GDN services at Dibuddy.
A high-performing GDN ad is a product of successful remarketing to existing website visitors. Retargeting ads to a previous visitor to your website makes the conversion cycle complete. Cookies placed targeting the targeted audience place advertisements piquing the user interest who have already visited your website without making a purchase. It vastly improves the chance of the visitor buying off your website though they are on the verge of making purchases off competitor websites.
If you wish to place advertisements on any of the Google Display Network websites, you have to follow a strict set of rules. But, the advantages certainly rank higher than certain inconveniences, like:
- Immediate and effective results
- Attractive branding
- Continuous and free exposure
- Hyper-targeting of the audience
Retail therapy is addictive in all settings
What is it about shopping that gives you a high? Now when everything is online, shopping becomes even more enjoyable. The ease of treating oneself at the click of a button makes many users throng online shopping websites.
Google Shopping plays a vital role in making things better and more enjoyable for consumers. Google product listing is in terms of features, prices, etc., thereby, conveniently, making Google Shopping the best platform for e-commerce advertising.
If you are trying to improve your sales figures only via Search Engine Optimized keywords, then you are in for a big disappointment as biggies like Amazon always get the prime spot in these scenarios. So, opting for Product Listing Ads (PLAs) and Google Shopping is the best thing to do for growing businesses. Our PPC management team does the listing on Google Shopping for your products and services. Dibuddy helps create dynamic PLAs that show results and guarantee an increase in sales figures.
PPC Call Tracking
Earn for every single click on your advertisement
PPC advertisements are the simplest and most effective form of monetizing the website of a business owner. A PPC advertisement is a fool-proof method of reaching a user that shows interest in your product or service.
How do you know if your PPC advertising is working as intended? You use PPC Call Tracking to check the efficiency of your pay-per-click advertisement. It is a method of tracking conversion rates, where you get to know the number of potential customers that called your business after viewing or clicking on your PPC ad.
Some advantages of Google PPC call tracking are:
- Keep track of your sources
- Run a split test
- Get access to call data
- Get Keyword data
- Analyse and track performance of advertisement campaign
What are the other advantages of Google PPC call tracking?
One main standout feature of Google PPC call tracking is the option of Click to Call (CTC) that Google Ads offers for mobile users. A user can call the phone number listed under the business advertisement.
Google Ads also gives you the option of running call-only ads, which are ideal in increasing call traffic.
Google PPC call tracking allows real-time observation of advertisement campaigns, and some features like measurement of the length of the phone call and its impact on conversion rates.
Comparison of mobile and desktop versions
There exists an option to compare the effectiveness of your PPC ad on a mobile device and desktop. It allows for improved optimization of your pay-per-click ads for varying devices and audiences.
A simple click on the ‘Segment’ button enables you to view all data like clickthrough rates, conversion rates, and impressions for varying devices.
BING ADS MANAGEMENT
Eat the cake and have the icing too with Bing Ads
Well, the search engine market leader is Google. But Bing Ads, or more specifically the Bing PPC ads, have a fair share in the online market as well. So why lose the opportunity to get the icing off the cake too?
You might be wondering who clicks on Bing Ads anyway? There is a whole set of internet users out there who do not use Google as their search engine; they use Bing.
Though the number of users using Bing search engine might be less, there are many advantages to using Bing advertising:
- Capitalize on the leads and traffic generated by non-Google users
- The competition to bid and place advertisements on Bing is relatively low and easier than Google
- Lesser competition means you pay less to reach users
- Bing Ads generate higher ROI than Google Ads
- Display ads shown on mobile devices get used optimally
The steps in our Bing Ads management and execution service are:
- Keyword selection
- Design of campaign
- Copywriting advertisements
- Targeted Keyword placement in the advertisement
- Setting up campaign
- Run through of the campaign
- Analysis of campaign performance
- Optimization of the campaign by improvising
Contact Dibuddy today for all the Bing Ads services you need.
Amazon Ads Management
Get in touch with the royalty of E-Commerce Advertisements
Amazon, the undisputed king among e-commerce marketplaces, is also a dream e-commerce advertising destination if you wish your online retail business to make a mark. We help you develop an effective Amazon advertising campaign and get your products and services the best attention ever.
Our Amazon advertising strategies will surely help your business grow in leaps and bounds. We target the right customers and drive traffic to your online business without losing sight of the advertising budget.
Dibuddy analyzes and compares all your real-time data to drive super-targeted and high traffic to your online website from Amazon without any assumptions.
For more information and queries regarding Amazon ads, contact us here.