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SOCIAL MEDIA ADVERTISING

Why is Social Media Advertising so lucrative and effective? Effectively managed social media campaigns are more profitable. Why? This is because of the free availability of user data and statistics. This valuable data makes it possible to attract the right users.

Social Media Advertising has a plethora of advantages; they are:

  • Every form of social media advertising is budget-friendly.
  • You can easily widen your user base in novel and unique ways.
  • Best economical way to sustain the presence of your existing user base.
  • Keep track, assess, and execute everything with greater ease.
  • The unimaginable amount of access you get to user related data and usage data.

Our Services in your Budget

We are here to help your business grow without breaking the bank. Our motto is to never overshoot your advertising budget.

SERVICES

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FACEBOOK ADVERTISING

“Personalised advertisements for Facebook users”

Facebook advertising definitely takes the cake in digital advertising as the amount of data on Facebook related to user interest, online activity, shopping interests, and other statistics are of mammoth proportions compared even to Google. The choices given by Facebook for advertising on their site are many, and it is an easy task for advertisers or agencies to find any kind of user regardless of their online presence.

Facebook Advertising is a very economical advertising tactic in recent times. A sum of just $10 can help you gain the attention of almost 1000 people as the CPM (Cost Per Thousand Impressions) for Facebook starts at just $5 and goes upto only $10.

Powering through this effective advertising strategy is no easy task, and that is why trusting our experienced team is the best thing for your business. We strive to make your time, investment, and effort count.

Why are Facebook Advertisements better for my business?

Facebook Advertisements are great for targeting users using their online activities and their personal preferences. This makes it easier to show them better personalised advertisements than Google Advertisements, which work best only on the active interest shown by users at that instant.

How do we make it happen?

Let us walk you through this seemingly complicated process.

  1. Our support team will discuss with you to find out who your target audience is, and the amount of traffic you wish to achieve. Don’t fret if you are not sure about what goals to set because we assist you in doing that too.
  2. Once the goals are set we help you choose the right kind of Facebook Advertisement. There are various types of Facebook Advertisements:

 

  • Slideshows
  • Videos
  • Photos
  • Carousel Advertisements
  • Lead forms
  • Dynamic Product Advertisements
  • Facebook Retargeting

Placing an advertisement on Facebook is no easy task as you have to create a headline, make an ad copy, create link titles & descriptions, design an advertisement, and customise the type of advertisement.

  1. Our job does not stop with placing the advertisement but goes beyond that. We analyse and track the performance of the advertisements and keep fine-tuning the campaign to increase efficiency. Audience saturation leads to advertisement inefficiency, and this sets in due to very less tracking of advertisement performance.
  2. The advertisement is all set and is performing as expected, what next? It is time to improve the performance and enlarge your online presence, thereby monetizing your online business.

INSTAGRAM ADVERTISING

“Make Instagrammers follow and hashtag your business through the right ads”

With a whooping 80 million images uploaded on a daily basis, Instagram is the most powerful visual content media out there. YYou don’t want to miss out on this gold mine of opportunities right, what more? Advertisements on Instagram are very affordable, and target users much more effectively.  For a sum of just $5 to $10 per ad, more than thousand people can be reached. The targeting algorithm of Instagram ads makes it easier to reach out to your email subscribers, and website visitors leading to an increase in traffic.

How do we make Instagram advertisements work for your business?

  1. We use the effective targeting algorithm used by Instagram to make it work for your business. The different targeting methods used by Instagram are:
  • Automated targeting
  • Behavioral patterns
  • User interests
  • Geographical location
  • Demographics of users
  • Custom audiences
  • Similar audiences

We help you brainstorm and choose the kind of targeting option that is best for your business.

  1. Next we help you decide on the type of advertising format. You have the option of choosing from:
  • Video advertisements
  • Carousel advertisements
  • Photo advertisements
  • Story advertisements
  1. After you choose the optimum advertisement format for your business, we run campaigns that present the advertisements to users in the most compelling and effective manner.

Our campaign for advertising on Instagram includes the following services :

  • Instagram advertising research
  • Design and development of Instagram advertisement
  • Design of optimum advertising strategy
  • Development of advertisement copies
  • Setting up of campaign
  • Development of viral and relevant hashtags
  • SEO relevant creation/editing of photo and video content
  • Instagram advertisement monitoring and effectiveness tracking
  • Enhancing performance of Instagram advertisements
  • Analysis of competitor advertising campaigns

TWITTER ADVERTISING

“Tweet your business onto the highway of success”

Short yet powerful 280 character tweets which reach a massive 330 million audience. You can also upload photos, videos, and relevant links to make the tweet more effective. Twitter is a powerful social media platform which has the power to make anything trend or go viral with just a click of the retweet option. Don’t you wish to harness this powerful media to monetize your business?

Twitter advertisements come in three types, they are:

  • Promoted tweets
  • Promoted accounts
  • Promoted trends

We will brainstorm with your team to decide on which kind of twitter advertisement will work for you and your business setup.

Promoted Tweets:

You have already posted a tweet, and when you promote that tweet at an average cost of $1.35, you get the option of promoting your content or product via the effectiveness of a potentially highly retweeted tweet.

You increase the visibility and chances of your tweet getting retweeted by placing the tweet on the timeline of a targeted audience. With a cost range of $0.50 to $2 per promoted tweet, this advertising option is the most economical advertising feature on twitter.

Promoted Accounts:

This involves the promotion of your entire twitter account by placing a promoted tweet on the timeline of users who don’t follow your business. The cost of promoting your account is around $2 to $4 per follower.

Promoted Trends:

Promoting a trend that is relevant to your business costs around $200,000 per day, and is perhaps the most expensive option of advertising on Twitter. It is definitely not an option for small or medium sized businesses.  Businesses with a large social media advertising budget can use this option to promote their business.

How do we get this potent advertising media to help your business grow?

  1. We brainstorm with your team to decide on a budget.
  2. We develop the campaign and arrive at a campaign goal.
  3. The bid amount is fixed.
  4. A relevant and far-reaching tweet is chosen.
  5. Audience is chosen and targeted before the campaign is launched.

LINKEDIN ADVERTISING

“Fraternise with the crème de la crème of the business world”

LinkedIn is the biggest social media network for businesses and a great platform for career development. Though LinkedIn advertising is not a popular option, a smart B2B business manager will understand the importance of LinkedIn advertising to reach out to a more specific and niche set of audience.

We help you to use LinkedIn advertising to improve the visibility of your business on a powerful platform.

There are four ways to use LinkedIn advertising:

  • Sponsored content.
  • Sponsored InMail.
  • LinkedIn text advertisements
  • Niche audience targeting and advertising.

How do we use the highly targeted advertising method to help your business?

  1. The advertisements on LinkedIn are customized according to your needs, and we help you customize everything from text, audience, copywriting, bid type, to budget.
  2. As LinkedIn advertisement is PPC (Pay Per Click) based, we help you develop advertisements that are PPC friendly, meaning catchy, and instantly clickable.
  3. If your business is B2B, then LinkedIn advertising is your best bet, as 80% of B2B leads are generated via this mode of social media advertising.
  4. We track and analyze the performance of your advertisement and redesign and tweak the advertisement too.

YOUTUBE ADVERTISING

Online video streaming is going to make up almost 82% of online traffic by 2022. It is no surprise that a lion’s share of this traffic will be on YouTube. Use the advertising options on YouTube to drive more traffic to your website and monetize this traffic.

Clueless on how to do it? Not to worry, our YouTube Ads agency team is here to make it all simple and effective.

How to go about it?

You just get 5 seconds on most YouTube video advertisements, before the user usually moves on. So how do you put your point across in that short span of time? We answer questions like these and provide solutions too. Let us check out the various formats of YouTube advertisements you can use before delving further.

Formats of YouTube Advertisements

TrueView In-stream –  The In-Stream ad options are the video advertisements that stream before the chosen video starts streaming, or the ones which stream in the middle of longer videos.

TrueView Discovery – These are similar to the banner ads or sidebar ads you find on websites. The advertisements must be enticing enough to make users click on them .

Bumper Ads – Bumper ads are the exclusive short videos that stream before any video starts streaming.

 TrueView for Shopping – These advertisements are much more interactive by nature and give users a much broader view of your products by providing more information.

The advertisements you put up on YouTube come up on YouTube Search, and on Google partner sites too.

We analyse many facets of a user like interests and behaviour on a website to determine what strategy works best and what kind of advertisements to place. The keywords and placement of keywords used are also analysed before deciding on a business strategy to make the most out of YouTube advertising.

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