skip to Main Content
pexels-photo-356056

SOCIAL MEDIA OPTIMIZATION

Get Ready For A Formidable Social Media Presence With Us!

Build an impressive social media campaign to elevate your brand

Leave all your social media handling worries as DiBuddy takes charge of bringing value to your business through the omnipresent social media channels. Allow us to be partners in your digital transformation journey with the assurance that we will live up to and even exceed your expectations. We bring our ‘A’ game on the table with our team of expert professionals, well- experienced in handling social media campaigns.

A result-oriented, smooth, and beneficial experience is what we promise to deliver!

android 1

Leave all your social media handling worries as DiBuddy takes charge of bringing value to your business through the omnipresent social media channels. Allow us to be partners in your digital transformation journey with the assurance that we will live up to and even exceed your expectations. We bring our ‘A’ game on the table with our team of expert professionals, well- experienced in handling social media campaigns.

A result-oriented, smooth, and beneficial experience is what we promise to deliver!

SERVICES

app
android
windows-eGNLSgazDVU-unsplash

With more than 2.6B users, Facebook has a varied demographic and hence becomes the perfect platform to market to a wide range of audiences for your products and services. It is engaging, fun, and capable in prompting the right audience to convert.

Gain sales through actively socializing!

 

Facebook to grow your business

Facebook provides ample opportunities for businesses to reach their target audience effectively, build a follower list useful for re-marketing and email-marketing, and directly engage and know the customer. Among B2C marketers, it happens to be the top organic social media platform, while among B2B marketers, it features in the top three.

 

Profile Management

At DiBuddy, we cover anything and everything under Facebook marketing with various packages and customized services to up your social media presence. Whether it is creating or optimizing your Facebook business page, setting up page roles, promoting your Facebook page on your website, customizing notifications, and more, we are well-versed in all these aspects.

We affect a definite improvement in your Facebook presence as mentioned below:

  • Chalk out a clear and comprehensive social media strategy
  • Business Page optimization
  • Add appropriate call-to-action buttons or links on your Business Page
  • Create an informative About Page or give recommendations for the same
  • Build a good follower base for your brand
  • Keep the brand page interactive by continuously posting content in stories, photos, videos, polls, respond to comments, and much more
  • Engage with competitor brands to attract consumer attention.
  • Refine and be more accurate with your target audience using tools like Audience Insights
  • Create a well-planned schedule for posts

Social media popularity has given birth to abundant tools and techniques to gauge your return on investment on social platforms. Here, our expertise in social media handling can be of immense use to your business.

Our experts monitor and analyze vital metrics like the number of brand mentions by people in conversations and posts, its context, participation in conversations concerning the industry, among competitors, etc. These metrics will give us a clear picture of the brand’s engagement, presence, and influence. Such data can be useful in reputation management, bringing influencers on board, and in customer relationship management.

A well-devised strategic roadmap coupled with the right audience ensures success in Facebook marketing. Facebook can be used to increase lead generation, drive more website traffic, build a dedicated customer base, engage with customers, and create trust and brand loyalty among them. DiBuddy’s social media managers will prepare detailed reports for analysis to check the progress of these social media campaigns.

Below are certain Key Performance Indicators (KPIs) in our analysis reports:

  • Clicks
  • Impressions
  • Reach
  • Comments
  • Likes
  • Shares
  • Follows
  • Video metrics
  • Facebook referral traffic
  • Cost-per-click (CPC), cost-per-action (CPA), cost-per-thousand-impressions (CPM) and other metrics for paid ad campaigns.

Our team also creates customized reports for individuals that may pertain to social initiatives like user-generated campaigns and contests.

Instagram is fast becoming the go-to platform for social media marketing. With over 1B active users monthly, Instagram boasts of more than 50% of them scrolling through their feeds daily. That shows high engagement among its users. A brand page on Instagram has thus become a necessity today to connect with prospective customers.

 

Create an Insta-worthy business profile

As of today, people of all age groups prefer Instagram more than Facebook due to its smooth and intuitive mobile-friendly user experience. It has become the second-largest social media network in the world, thus providing an excellent platform for businesses to showcase and sell their products. As compared to Twitter and Facebook, Instagram prides itself on having a higher engagement of customers with brands.

As per statistics, 8 out of 10 individual Instagram profiles follow a business profile on the platform. All of them combined visit these business profiles over 200 million times a day.

Statistics also reveal interesting details on diversity on Instagram; the ratio of male to female users is close to one. The significant user base of this platform comprises youngsters between the age group of 18-29 years. About 81% of consumers use Instagram to research products and services before buying.

So, should you invest in an Instagram account for your business? Oh yeah!!!

 

How does it work?

Instagram offers many tools for implementing a successful marketing strategy.

A typical strategic outline includes:

Optimizing your profile

In all social media handles for your business, a duly-filled profile is what gives thorough and correct information to your visitors. The profile image, description or bio, story highlights, link to the website, are the elements that must be present on your brand’s page.

Keyword Research

Hashtags are used profusely in Instagram to convey sentiments as well as to attract more people to view your post. The right keywords and hashtags help to discover new accounts and followers.

Integrating Stories

Instagram gave birth to stories that allow users to see a post for 24 hours. It can be used for limited period promotions and for sharing some quick and relevant information. As it is instantly visible at the top of the user’s feed without any scrolling, it attracts more engagement.

Scheduled and regular posts

Not just the content you post, but the time and frequency of posting too matter in reaching your target audience. Regular posting is a must on Instagram to stay relevant and visible.

Gain more followers

High engagement on posts is what drives business ultimately. Initiate this through actions on follower posts and other brand accounts. Liking, commenting, following, sharing user-generated content will give the much-needed fillip to your Insta-presence.

Advertisements

Instagram also provides provision for paid display ads to reach more customers, apart from organic techniques mentioned above.

Leave it on our social media strategists to devise the best strategy to give you maximum return on investment.

Get #maximum #ROI with #paid and #organic #ad #campaigns

 

Hashtags and tweets have become immensely popular terms in our mundane lives. Twitter is a great platform to understand what is trending and to get a pulse of your audience. With more than 330 million active users monthly, Twitter sure comprises an enormous audience base for your business promotion. It gives you various features like real-time monitoring of trending topics, conducting polls and surveys along with many other useful marketing features. These provide you with actionable insights that you can use to sell your products and services.

 

DiBuddy offers the below-mentioned services for marketing on Twitter:

  • Creation of a business account
  • Optimization of existing profile or brand expansion across multiple associated profiles
  • Generation of curated content including hashtags, campaigns, contests, textual and video social engagement posts
  • Complete and thorough management of Twitter profiles
  • Remote handling of Live Tweeting events
  • Management and monitoring of brand mentions through tools
  • Getting influencers on board for promotion and reach
  • Customer-service assistance and curating responses for direct messages
  • Measurement of KPIs and reporting
  • Planning a clear strategy to target high-value consumers
  • Analysis of competitor profiles for more accurate audience targeting

 

Our diverse set of strategies and services serve every aspect of the client’s vision and targets, such as:

·         Increasing brand awareness ·         Building an online community
·         Expanding the brand reach ·         Improving public relations and management
·         Clarity regarding the target audience and their needs ·         Content curation in multiple formats
·         Generating and nurturing leads ·         Identifying trends, latest events and creating content based on them
·         Driving relevant traffic to vital pages on the website ·         Unique promotional content that instantly stands out from that of competitors
·         Enhancing brand loyalty and customer engagement ·         Monitoring customer feedback, compliments, and complaints
·         Experimenting with new and innovative marketing ideas

 

Contact DiBuddy for a smooth experience in managing your brand’s Twitter profile in this age of cut-throat competition and rat race for success. Make us a partner in your digital journey; we promise to give you a high-value service for your money.

LinkedIn is the primary and the most credible platform for marketing B2B products and services. With around 40 million decision-makers in companies and close to 60 million senior-level executives, LinkedIn boasts of being the best social network for professionals across industries. When it comes to lead generation at a B2B level, nothing comes close to the efficacy of this platform.

Our seasoned social media team is well-versed with the nuances of LinkedIn and will ensure that your marketing efforts are accelerated and see requisite results.

 

Let us tell you how!

 

Social Media Management

Build your business’s LinkedIn page, fully optimized by our social media experts.

Do you already have a LinkedIn page for your business? Then we shall help you make it even better in some of the following manner:

  • Optimize your business page for complete information
  • Fine-tune your target audience
  • Create high quality, engaging posts
  • Schedule and automate the posts
  • Spearhead campaigns for different client objectives
  • Plan and make strategic connections beneficial to your brand
  • Frequently engage with users and other brand pages
  • Manage messages
  • Monitor and analyze the engagement on your page along with audience growth
  • Prepare performance reports to decide future strategy

 

Social Media Posts

Regular engagement through posts is essential to stay visible on social platforms. Social media posts need to be engaging, attractive, relevant, and precise. At DiBuddy, our social media experts work closely with our creatives and the content creation team to help promote your thought-leadership articles and original blogs. We also create some customs posts such as:

  • Informative and concise textual posts
  • Original content in the form of photos, graphics, and videos
  • Long posts through LinkedIn’s article-publishing platform
  • Publishing links to your latest research papers and other such valuable content
  • Company updates and achievements
  • Third-party content related to your field of business or of interest to your connections

 

Social Videos

LinkedIn is the most sought-after platform for over half of all video marketers. A whopping 84% of them claim to be successful in their promotions. Social video content creation is an art that involves many aspects like production, scriptwriting, shooting, editing, enacting, and even using animation to create an impactful vision. It is the most preferred option to enhance brand awareness.

We at DiBuddy, create impactful, high-quality videos for different objectives like:

  • Instantly capture user attention while scrolling feeds
  • Build credibility for your brand.
  • Showcase your expertise and achievements.
  • Drive engagement and brand loyalty through likes, shares, and comments.

 

Social Listening

The reputation of your company and brand is paramount. Social listening deals with keeping a check on what people think and talk about your brand and your competitors on various social networks, including LinkedIn. At DiBuddy, we take social listening very seriously as it can directly impact your sales and brand image in public. Our social listening services include:

  • Flag any misinformation about your brand and your offerings
  • Help to resolve issues and find solutions in case of negative brand mentions
  • Gather data regarding brand mentions in likes, comments, shares, tags, and posts
  • Respond to customer feedback
  • Clarify and answer queries that connections may have about the brand.

 

Custom Performance Reports

Marketing campaigns on LinkedIn are categorized into three different phases, namely – plan, build, and report. DiBuddy’s social media strategists use benchmark reporting to assess the present status of your previous campaigns on LinkedIn. Using this information, we draw an accurate profile of your target audience and launch campaigns accordingly. The third phase involves reporting the performance of these campaigns and the kind of impact they are generating. The whole process is supported wholly by the data in these reports. Reporting provides the direction for future strategies.

Some major parameters to consider in these reports include but are not limited to:

  • Impressions
  • Clicks
  • Visitors
  • Followers
  • Mentions
  • Brand hashtags
  • Engagement (comments, likes, shares)
  • Relevant conversations in your industry
  • Important industry buzzwords and trends

 

Contest Creation and Management

Social media is all about being ‘social’. One needs to find innovative ways to reach out and engage with their audience. DiBuddy can hold your hand and guide you through the whole process of ideation, planning, launch, management, and measurement of returns on social media for contests, surveys, and other such user-generated campaigns for your business.

YouTube is the second largest search engine after Google and the biggest video platform on the Internet. It hosts massive traffic per month and is the second largest social media network after Facebook.

Video content creation, planning a content marketing strategy, optimization of content, analytics, and every other aspect of YouTube is our forte.

 

Create Videos

DiBuddy has a dedicated and big team of professionals involved in video creation and editing, production assistance, sourcing acting talent, scriptwriting, voice-overs, graphic designing, who will produce excellent content for your YouTube channel to drive sales. Some of the work we do in this regard are:

  • Vlogs
  • How-to videos
  • Social engagement videos
  • Remote video interviews
  • Whiteboard videos
  • Training videos
  • Video ads
  • Video testimonials
  • Remote Vox pops
  • Corporate promos

Great content is more than half the work done to mark your presence on the world’s biggest video platform.

 

YouTube Channel Management

Managing a YouTube channel is no longer a task as we take care of all your worries and requirements. We provide the following services in channel management:

  • Creation of a YouTube channel
  • Respond to comments and engage with potential customers
  • Develop a strategy to enhance KPIs like impressions, watch time, engagement, and reach
  • Coordinate and plan all the marketing strategies with project managers and content strategists
  • Provide reports and analysis data for the campaigns

 

Video SEO

YouTube has over 2 billion active users trying to find more than 5 billion videos every day. To rank on YouTube requires skills and expertise. There are just too many variables that decide the ranking factor on YouTube, such as:

  • Video length
  • Total views
  • Keywords in title, description, caption, tags, descriptions, channel pages, and categories
  • Length of title and description
  • Average view duration
  • Engagements (likes, dislikes, shares, comments, subscribers, click-through rate (CTR))
  • Positive v/s negative engagements
  • Days since published
  • Channel authority
  • Backlinks and embeds

Optimizing for YouTube includes researching and using appropriate keywords in titles and descriptions, promoting the videos on other social platforms, curating playlists, interacting with subscribers through comments and email marketing, and more. DiBuddy has professionals skilled in video optimization and editing. A successful YouTube marketing strategy starts with uploading content that is attractive and relevant in every which way. We also analyze the performance of each video and prepare reports to devise the road ahead.

 

Copywriting for Video Descriptions

Knowledge of the ranking factors on YouTube or any search engine is essential to rank higher and rank faster on it. Tremendous improvement in technology over the years, like the growth of Artificial Intelligence (AI) and Machine Learning (ML) algorithms, has made it very easy for search engines to parse and understand video and audio content. Thus, clear and keyword-rich descriptions for your content play a very crucial role in ranking on search engines, including YouTube.

That is where our experts come into the picture to help you create optimized video descriptions on YouTube having the perfect length, primary and secondary keywords based on your content, accurate link placements, and more.

We also create landing pages optimized with the relevant keywords to embed your YouTube videos. That helps to significantly increase your content visibility on Google Search, thus driving more views and engagement. It shall ultimately lead to more sales, lead generation, and brand awareness depending upon your objective.

 

Video Syndication and Distribution

At DiBuddy, we help you not only with video content creation, optimization, and creating landing pages but also with promoting this content on various other social media platforms and via email. That distributes your content and increases its visibility and reach. This process is called Video Syndication.

Contact DiBuddy to take your content to the next level and to make it viral.

Back To Top