SOCIAL MEDIA OPTIMIZATION
Get ready for a formidable Social Media presence with us!
Build an impressive social media marketing campaign to elevate your brand
Leave all your social media optimization worries as Dibuddy takes charge of bringing value to your business through the omnipresent social media channels. Allow us to be partners in your digital transformation journey with the assurance that we will live up to and even exceed your expectations. We bring our A-game to the table with our team of social media experts who are well-experienced in handling social media marketing strategies.
A result-oriented, smooth, and beneficial social media experience are what we promise to deliver to you in our social media optimization services.
Leave all your social media optimization worries as Dibuddy takes charge of bringing value to your business through the omnipresent social media channels. Allow us to be partners in your digital transformation journey with the assurance that we will live up to and even exceed your expectations. We bring our A-game to the table with our team of social media experts who are well-experienced in handling social media marketing strategies.
A result-oriented, smooth, and beneficial social media experience are what we promise to deliver to you in our social media optimization services.
SERVICES
With more than 2.6B users, Facebook has a varied demographic and hence, becomes the perfect platform to market to a wide range of audiences for your products and services. It is engaging, fun, and capable of prompting the right audience to convert.
Gain sales through actively socializing!
Facebook to grow your business
Facebook provides ample opportunities for businesses to reach their target audience effectively, build a follower-list useful for re-marketing and email-marketing, and directly engage and know the customer. Among B2C marketers, it happens to be the top organic social media platform, while among B2B marketers, it features in the top three.
Profile Management
At Dibuddy, we cover anything and everything under Facebook marketing services with various packages and customizations to up your social media presence. Facebook marketing techniques include create a Facebook account for business, optimize the Facebook business page, set up page roles, promote the Facebook page on your website, customize notifications, use Facebook Ads Manager for promotion, sell products on the Facebook marketplace, and more.
We affect a definite improvement in your Facebook presence as mentioned below:
- Chalk out a clear and comprehensive social media strategy
- Business Page optimization using the Facebook business manager
- Add appropriate call-to-action buttons or links on your Business Page
- Create an informative About Page or give recommendations for the same
- Build a good follower base for your brand
- Keep the brand page interactive by continuously posting content in stories, photos, videos, polls, respond to comments, and much more
- Engage with competitor brands to attract consumer attention.
- Refine and be more accurate with your target audience using tools like Audience Insights
- Create a well-planned schedule for posts
Social media popularity has given birth to myriad tools and techniques to gauge your ROI on social platforms. Here, our expertise in social media handling can be of immense use to your business.
Our experts monitor and analyze KPIs (Key Performance Indicators) like, the number of brand mentions by people in conversations and posts, its context, participation in discussions concerning the industry and between competitors, etc. These engagement metrics on Facebook give us a clear picture of the engagement, presence, reach, and influence of the brand on the platform. Such data can be utilized in reputation management, bringing influencers on board, and customer relationship management.
A well-devised strategic roadmap coupled with the right audience ensures success in Facebook marketing and management. Facebook marketing leads to an increase in lead generation, drives more website traffic, builds a dedicated customer base, engages with customers, and creates trust and brand loyalty among them. Social media managers at Dibuddy prepare detailed analysis reports to check the progress of Facebook campaigns.
Below is a list of KPIs in our analysis reports:
- Clicks
- Impressions
- Reach
- Comments
- Likes
- Shares
- Follows
- Video metrics
- Facebook referral traffic
- Cost-per-click (CPC), cost-per-action (CPA), cost-per-thousand-impressions (CPM) and other metrics for paid ad campaigns.
Our team also creates customized reports for individuals that may pertain to social initiatives and Facebook events like user-generated campaigns and contests.
Instagram is fast becoming the go-to platform for social media marketing. With over 1B active users monthly, Instagram boasts of more than 50% of them scrolling through their feeds daily. That shows high engagement among its users. A brand page on Instagram has thus become a necessity today to connect with prospective customers.
Create an Insta-worthy business profile
Today, people of all age groups prefer Instagram more than Facebook due to its smooth and intuitive mobile-friendly user experience. It has become the second-largest social media network worldwide, thus providing an excellent platform for businesses to showcase and sell their products. As compared to Twitter and Facebook, Instagram engagement is higher between customers and brands.
As per statistics, 8 out of 10 individual Instagram profiles follow a business profile on the platform. All of them combined visit these business profiles over 200 million times a day. Thus, creating an Instagram business account is the need of the hour.
Statistics also reveal some interesting details on diversity on Instagram; the ratio of male to female users is close to one. The significant user base of this platform comprises youngsters between the age group of 18-29 years. About 81% of consumers use Instagram to research products and services before buying.
So, should you invest in an Instagram account for your business? Oh yeah, definitely!!!
How does it work?
Instagram offers many tools for implementing a successful social media marketing strategy.
A typical strategic outline includes:
Optimizing your profile
In all social media handles for your business, a duly-filled profile is what gives thorough and correct information to your visitors. The profile image, description or bio, story highlights, and website link are the elements that must be present on your Instagram brand page.
Keyword Research
Hashtags are used profusely in Instagram to convey sentiments and attract more people to view your post. The right keywords and hashtags help to discover new accounts and followers.
Integrating Stories
Instagram gave birth to ‘stories’ that allow users to see a post for 24 hours; useful for limited-period product promotions and sharing some quick and relevant information. As it is instantly visible at the top of the user feed without any scrolling, it attracts more engagement from Instagram users.
Scheduled and regular posts
The best time to post on Instagram is a much sort after query among users, since the time and frequency of posting matter a lot in reaching your target audience. Regular posting and staying on top of trends is a must on Instagram to be relevant and visible.
Gain more followers
High engagement on Instagram posts is what drives business, ultimately. Initiate this through actions on follower posts and other brand accounts. Liking, commenting, following, sharing user-generated content will give the much-needed fillip to your Insta-presence.
Advertisements
Paid display ads on Instagram provide a provision to reach more customers, apart from the organic techniques mentioned above.
Influencer Marketing
Instagram marketing ushered the age of digital influencer marketing where you pay social media ‘influencers’ to promote your business and products among their large followers online. It lends certain credibility and reach to your business that might help in brand visibility and conversions when endorsed and promoted by particular people on social platforms like Instagram.
Leave it on social media strategists at Dibuddy to devise the best strategy to give you maximum return on investment.
Get #maximum #ROI with #paid and #organic #ad #campaigns
Hashtags and tweets have become immensely-popular terms in our mundane lives. Twitter is a great platform to understand the latest trends; Twitter trends give a pulse of your audience preferences. With more than 330 million active users monthly, Twitter sure comprises an enormous audience base for your business promotion. Twitter marketing involves various features like real-time monitoring of trending topics, conducting polls and surveys, among others. These provide you with actionable insights that you can use to sell your products and services.
DiBuddy offers the below-mentioned Twitter marketing strategies:
- Creation of a business account
- Optimization of existing profile or brand expansion across multiple associated profiles
- Generation of curated content including hashtags, campaigns, contests, textual and video social engagement posts
- Complete and thorough Twitter business profile management
- Remote handling of Live Tweeting events
- Management and monitoring of brand mentions through tools
- Getting influencers on board for promotion and reach
- Customer-service assistance and curating responses for direct messages
- Measurement of KPIs and reporting
- Planning a clear strategy to target high-value consumers
- Analysis of competitor profiles for more accurate audience targeting
Our diverse set of marketing strategies and services serve every aspect of the client vision and targets, such as:
| · Increasing brand awareness | · Building an online community |
| · Expanding the brand reach | · Improving public relations and management |
| · Clarity regarding the target audience and their needs | · Content curation in multiple formats |
| · Generating and nurturing leads | · Identifying trends, latest events and creating content based on them |
| · Driving relevant traffic to vital pages on the website | · Unique promotional content that instantly stands out from that of competitors |
| · Enhancing brand loyalty and customer engagement | · Monitoring customer feedback, compliments, and complaints |
| · Experimenting with new and innovative marketing ideas |
Contact Dibuddy for a smooth experience for your company Twitter profile management in this age of cut-throat competition and rat race for success. Make us a partner in your digital journey; we promise to give you a high-value service for your money.
LinkedIn is the primary and the most credible platform for B2B marketing of products and services. With around 40 million decision-makers in companies and close to 60 million senior-level executives, LinkedIn boasts of being the best social network for professionals across industries. This B2B digital marketing platform is the best for B2B lead generation.
Our seasoned social media team is well-versed with the nuances of LinkedIn and will ensure that your marketing efforts are accelerated and see the requisite results.
Let us tell you how!
Social Media Management
Build your LinkedIn business page, fully optimized by our social media experts.
Do you already have a LinkedIn page for your business? Then Dibuddy shall help you make it even better in some of the following manner:
- Optimize your business page for complete information
- Fine-tune your target audience
- Create high quality, engaging posts
- Schedule and automate the posts
- Spearhead campaigns for different client objectives
- Plan and make strategic connections beneficial to your brand
- Frequently engage with users and other brand pages
- Manage messages
- Monitor and analyze the engagement on your page along with audience growth
- Prepare performance reports deciding future strategy
Social Media Posts
Regular engagement through posts is essential to stay visible on social platforms. Social media posts need to be engaging, attractive, relevant, and precise. At Dibuddy, our social media experts work closely with our creatives and the content creation team to help promote your thought-leadership articles and original blogs; also, decide on the best time to post on LinkedIn for maximum engagement. We also create some customs posts such as:
- Informative and concise textual posts
- Original content in the form of photos, graphics, and videos
- Long posts through article-publishing platform on LinkedIn
- Publishing links to your latest research papers and other such valuable content
- Company updates and achievements
- Third-party content related to your field of business or of interest to your connections
Social Videos
LinkedIn is the most sought-after platform for over half of all video marketers. A whopping 84% of them claim to be successful in their promotions. Social video content creation is an art that involves many aspects like production, scriptwriting, shooting, editing, enacting, and even using animation to create an impactful vision. It is the most preferred option to enhance brand awareness.
We at DiBuddy, create impactful, high-quality videos for different objectives like:
- Instantly capture user attention while scrolling feeds
- Build credibility for your brand.
- Showcase your expertise and achievements.
- Drive engagement and brand loyalty through likes, shares, and comments.
Social Listening
The reputation of your company and brand is paramount. Social listening deals with keeping a check on what people think and talk about your brand and your competitors on various social networks, including LinkedIn. At Dibuddy, we take social listening quite seriously as it can directly impact your sales and brand image in public. Our social listening services include:
- Flag any misinformation about your brand and your offerings
- Help to resolve issues and find solutions in case of negative brand mentions
- Gather data regarding brand mentions in likes, comments, shares, tags, and posts
- Respond to customer feedback
- Clarify and answer queries that connections may have about the brand.
Custom Performance Reports
LinkedIn marketing campaigns are categorized into three different phases, namely – plan, build, and report. At Dibuddy, social media strategists assess the present status of your previous campaigns on LinkedIn using benchmark reporting. Using this information, we draw an accurate profile of your target audience and launch campaigns accordingly. The third phase involves reporting the performance of these campaigns and the kind of impact they are generating. The whole process is supported wholly by the data in these reports. Reporting provides the direction for future strategies.
Some vital parameters to consider in these reports include but are not limited to:
- Impressions
- Clicks
- Visitors
- Followers
- Mentions
- Brand hashtags
- Engagement (comments, likes, shares)
- Relevant conversations in your industry
- Important industry buzzwords and trends
Contest Creation and Management
Social media is all about being ‘social’. One needs to find innovative B2B marketing strategies to reach out and engage with such an audience. Dibuddy can hold your hand and guide you through the whole process of planning, launch, management, and measurement of ROI on LinkedIn for contests, surveys, and other user-generated campaigns for your business.
YouTube is the second largest search engine after Google and the biggest video content platform on the Internet. It hosts massive traffic per month and is the second largest social media network after Facebook.
Every aspect of YouTube from, video content creation, planning a video content marketing strategy, optimization of video content to analytics, is our forte.
Create Videos
Dibuddy has a dedicated and vast team of social media professionals involved in video creation and editing, production assistance, sourcing acting talent, scriptwriting, voice-overs, and graphic designing. They produce excellent content for your YouTube channel to drive sales. Some of the YouTube video content we provide are:
- Vlogs
- How-to videos
- Social engagement videos
- Remote video interviews
- Whiteboard videos
- Training videos
- Video ads
- Video testimonials
- Remote Vox pops
- Corporate promos
Great content is almost half the work done to mark your presence on the largest video content marketing platform.
YouTube Channel Management
Managing a YouTube channel is no longer a task as we take care of all your worries and requirements. We provide the following YouTube marketing services under channel management:
- Creation of a YouTube channel
- Respond to comments and engage with potential customers
- Develop a strategy to enhance KPIs like impressions, watch time, engagement, and reach
- Coordinate and plan all the marketing strategies with project managers and content strategists
- Provide reports and analysis data for the campaigns
Video SEO
YouTube has over 2 billion active users trying to find more than 5 billion videos every day. To rank on YouTube requires skills and expertise. There are just too many variables that decide the ranking factor on YouTube, such as:
- Video length
- Total views
- Keywords in title, description, caption, tags, descriptions, channel pages, and categories
- Length of title and description
- Average view duration
- Engagements (likes, dislikes, shares, comments, subscribers, click-through rate (CTR))
- Positive v/s negative engagements
- Days since published
- Channel authority
- Backlinks and embeds
YouTube video SEO includes keyword research for titles and descriptions, promoting the videos on other social platforms, curating playlists, interacting with subscribers through comments, email marketing, and more. Dibuddy has professionals skilled in video optimization and editing. A successful YouTube marketing strategy starts with uploading content that is attractive and relevant in every which way. We also analyze the performance of each video and prepare reports to devise the road ahead.
Copywriting for Video Descriptions
Knowledge of the ranking factors on YouTube or any search engine is essential to rank higher and faster. Tremendous improvement in technology over the years, like the growth of Artificial Intelligence (AI) and Machine Learning (ML) algorithms, has made it very easy for search engines to parse and understand video and audio content. Thus, clear and keyword-rich descriptions for your content play a very crucial role in ranking on search engines, including YouTube.
That is where our experts come into the picture to help you create optimized video descriptions on YouTube having the perfect length, primary and secondary keywords based on your content, accurate link placements, and more.
We also create landing pages optimized with the relevant keywords to embed your YouTube videos. That helps to significantly increase your content visibility on Google Search, thus driving more YouTube views and engagement. It shall ultimately lead to more sales, lead generation, and brand awareness depending upon your objective.
Video Syndication and Distribution
At Dibuddy, our video marketing services include video content creation, video optimization, and creating landing pages, along with promoting video content on various other social media platforms and via email. That distributes your video content and increases its visibility and reach. This process is called Video Syndication.
Contact DiBuddy to take your content to the next level and make it go viral.