There is no ‘one-size-fits-all’ in logo designing, and you have the freedom to explore various dynamics when creating a logo for your ecommerce company.
Logos have become an essential part of branding in that it creates consistency, triggers the customer’s memory, and develops brands’ trust with consumers.
Ecommerce Logo Design Tactics
Regardless of the freedom, you have when designing a logo, you want to design an effective logo that appeals to your niche customers’ tastes and sticks to standard industry practices. Here is how you can achieve that.
Less is more
When designing a logo, you might be tempted to include all your business aspects, which only ends up ruining the design. As is evident with many successful brands, good logo designs are made up of a single graphic representation, for example, the Apple Inc. or Microsoft logos, or a text-based presentation like the bike merchant Condor or shipping master FedEx.
There is no need to include dozens of characters in your logo, as something simple and straightforward can do the trick. You can use your company’s initials instead of stating the full name
Optimize for mobile
Most online shoppers use their mobile phones to search, browse, and buy products. Ensure your brand logo is optimized for mobile phones with a scalable and presentable appearance on a mobile screen.
A responsive logo builds better user experiences across different platforms hence elevating the brand’s freshness. Remember to consider the screen sizes of other digital devices such as tablets when optimizing your logo.